In my newsletter on 4 December 2007, I mentioned a new website, www.freerice.com, which had resulted in 6 billion grains of rice being donated towards ending world hunger, since the website started on 7 October 2007.
Now in January 2008, I can see that the total is standing at 16 billion and growing! What a success story for word of mouth/email/social networking referral!
Today, USAToday has reported the story. Apparently the total so far would feed 700,000 people each for a day. This is not insignificant and if it continues to grow this fast, must make a difference!
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